SEO report of midwestmoneyco.com

Midwest Money - Midwest Money

midwestmoneyco.com/

The Oldest Coin Shop in St. Louis – Established 1971


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : midwestmoneyco.com/

Character length : 19

Title
Midwest Money - Midwest Money
Description
The Oldest Coin Shop in St. Louis – Established 1971
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Midwest Money - Midwest Money
description: The Oldest Coin Shop in St. Louis – Established 1971
url: http://midwestmoneyco.com/
site_name: Midwest Money
image: http://midwestmoneyco.com/midmoney-root/uploads/2015/07/hours_directions1.jpg

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://midwestmoneyco.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Midwest Money - Midwest Money

Character length : 29

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 3%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
0101200
Heading structure in the source code
  • <H4> The Oldest Coin Shop in St. Louis – Established 1971
  • <H2> BUY ♦ SELL ♦ TRADE
  • <H3> 5900 Hampton – Hampton at Holly Hills
  • <H4> Monday 9am-7pm ♦ Tuesday – Friday 9am-5pm ♦ Saturday 9am-4pm
  • <H2> 314-481-0770
  • <H2> Silver Coins & Bullion
  • <H2> Jewelry & Diamonds
  • <H2> Gold Coins & Bullion
  • <H2> Sterling Silver
  • <H2> Numismatics
  • <H2> Selling Gold & Sterling Jewelry
  • <H2> Antique Firearms
  • <H2> Directions & Hours
Word cloud
  • coins6
  • gold6
  • silver6
  • selling6
  • jewelry5
  • buying5
  • sterling4
  • bullion4
  • call3
  • quotes3
  • hampton3
  • diamonds3
  • google3
  • antique3
  • midwest2
  • firearms2
  • louis2
  • hours2
  • read2
  • numismatics2
  • money2
  • directions2
Keyword matrix
wordtitledescriptionsheading
coins
gold
silver
selling
jewelry
buying
Two Word cloud
  • bullion call2
  • sterling silver2
  • read more2
  • quotes on buying2
  • selling gold2
  • midwest money2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
5.80
Flesch Reading Ease
60.40
Coleman Liau Index
12.00
Automated Readability Index (ARI)
4.30
Dale–Chall Readability
8.70
SMOG Index
8.20
Spache Readibility
5.00
Number of letters
7239
Number of words
1440
Number of sentences
352
Average words per sentences
4
Number of syllables
2421
Syllables in words
2293
Average syllables in words
1.68
Number of words in first three syllables
259
Percentage of word / syllables
17.99
Words not in Dale-Chall easy-word list
771
Words not in Spache easy-word list
184

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<center>1
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<center>1
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
2,300 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
37
Number of source domains
5
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://midwestmoneyco.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://midwestmoneyco.com/.. /jquery-migrate.min.js?ver=1.4.1
List of render blocking css files
  • http://midwestmoneyco.com/.. /shortcodes.css?ver=1.0
  • http://fonts.googleapis.com/css?family=Open+Sans:300italic,400italic...
  • http://midwestmoneyco.com/.. /style.css?ver=3.0.106
  • http://midwestmoneyco.com/wp-content/themes/Divi/style.css
  • http://midwestmoneyco.com/.. /dashicons.min.css?ver=4.9.5
  • http://midwestmoneyco.com/.. /lightbox.min.css?ver=1.4.6
  • http://fonts.googleapis.com/css?family=Lato:100,300,400,700,900
  • http://midwestmoneyco.com/.. /et-core-unified-152410876048.min.css

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://midwestmoneyco.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://midwestmoneyco.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://midwestmoneyco.com/wp-content/themes/Divi/includes/builder/scripts/frontend-builder-global-functions.js?ver=3.0.34
  • http://midwestmoneyco.com/wp-content/themes/Divi/includes/builder/scripts/jquery.mobile.custom.min.js?ver=3.0.34
  • http://midwestmoneyco.com/wp-content/themes/Divi/js/custom.js?ver=3.0.34
  • http://midwestmoneyco.com/wp-content/themes/Divi/js/smoothscroll.js?ver=3.0.34
  • http://midwestmoneyco.com/wp-content/themes/Divi/includes/builder/scripts/jquery.fitvids.js?ver=3.0.34
  • http://midwestmoneyco.com/wp-content/themes/Divi/includes/builder/scripts/waypoints.min.js?ver=3.0.34
  • http://midwestmoneyco.com/wp-content/themes/Divi/includes/builder/scripts/jquery.magnific-popup.js?ver=3.0.34
  • http://midwestmoneyco.com/wp-content/themes/Divi/includes/builder/scripts/frontend-builder-scripts.js?ver=3.0.34
  • http://midwestmoneyco.com/wp-content/plugins/wp-jquery-lightbox/jquery.touchwipe.min.js?ver=1.4.6
  • http://midwestmoneyco.com/wp-content/plugins/wp-jquery-lightbox/jquery.lightbox.min.js?ver=1.4.6
  • http://midwestmoneyco.com/wp-includes/js/wp-embed.min.js?ver=4.7.3
File size of all javascript files combined
410.44KB
Javascript minifying
You can save 419B (34% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://midwestmoneyco.com/wp-content/themes/Divi-Child/style.css?ver=3.0.34
  • http://midwestmoneyco.com/wp-content/themes/Divi/epanel/shortcodes/css/shortcodes.css?ver=3.0.34
  • http://midwestmoneyco.com/wp-content/plugins/column-shortcodes/assets/css/shortcodes.css?ver=0.6.9
  • http://midwestmoneyco.com/wp-content/themes/Divi/epanel/shortcodes/css/shortcodes_responsive.css?ver=3.0.34
  • http://midwestmoneyco.com/wp-content/themes/Divi/includes/builder/styles/magnific_popup.css?ver=3.0.34
  • http://midwestmoneyco.com/wp-content/plugins/wp-jquery-lightbox/styles/lightbox.min.css?ver=1.4.6
File size of all css files combined
546.38KB
CSS minifying
You can save 841B (33% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
31.14KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
29
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
692.24KB
Image optimisation
You can save 453.7KB (53% compression) by optimising the images below:

 Traffic

Alexa
16291464

 Website security

IP
45.79.186.215
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H2 : Silver Coins & Bullion, ( 0px from top )
  • H2 : Jewelry & Diamonds, ( 0px from top )
  • H2 : Gold Coins & Bullion, ( 0px from top )
  • H2 : Sterling Silver, ( 0px from top )
  • H2 : Numismatics, ( 0px from top )
  • H2 : Selling Gold & Sterling Jewelry, ( 0px from top )
  • H2 : Antique Firearms, ( 0px from top )
  • H2 : Directions & Hours, ( 0px from top )
  • H4 : The Oldest Coin Shop in St. Louis – Established 1971, ( 316px from top )
  • H2 : BUY ♦ SELL ♦ TRADE, ( 401px from top )
  • H3 : 5900 Hampton – Hampton at Holly Hills, ( 509px from top )
  • H4 : Monday 9am-7pm ♦ Tuesday – Friday 9am-5pm ♦ Saturday 9am-4pm, ( 609px from top )
  • H2 : 314-481-0770, ( 719px from top )

 Typos

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